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Why Decorate Your Arena?
Why are people so passionate about home games? Arguably, it's because they're being viewed in an environment that encourages a sense of team patriotism, pride at seeing their home ground. But if that home ground looks like a template, copy-pasted into being with no real sense of ownership by the team or the fans, then the venue is wasted and inspires nowhere near as much pride.
Decorating an arena is such a simple process and the investment is more than worth the money. Get some history into your hallways - photos, trophies and so on - for a start. There's nothing quite like seeing the history of a team laid out before you when you're looking to get into a "let's go!" mindset. It also translates well to sales of any memorabilia you've got in your gift store, which certainly can't hurt.
If you're willing to invest in the actual playing area itself as well, you'll notice that it begins to feel like a real team's arena, rather than simply a venue that has been hired for a team that has no home to call its own.
That can be frustrating for fans, whether they're hardcore and attend every game or tend to alternate between the games and nights on party poker. It's worth looking into decorating the ice, the field, and so on - looking at custom animations for the scoreboards and theme music that fans will recognise. Intimidating the away team with the passion of your home crowd and the decorations that scream "we are awesome" isn't a bad idea, either.
It also allows for a more branded feel to the overall event - conventions held in barren hotel conference areas don't really feel as branded as something like E3 where the space is coated in logos and paraphernalia that allow people to immerse themselves in the atmosphere of the place. So decorate your arena, and give your fans and players a venue that feels like home.